Last Updated: April 23, 2026
Welcome to BudgetPixel (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at budgetpixel.com and use our AI-powered creative services (collectively, the “Service”).
BudgetPixel is operated from the United States. If you are accessing the Service from the European Economic Area (EEA), United Kingdom (UK), or any other jurisdiction with data protection laws, please read this policy carefully as it describes your specific rights.
If you do not agree with the terms of this privacy policy, please do not access the site or use our services.
For the purposes of the EU General Data Protection Regulation (GDPR) and UK GDPR, the data controller is:
BudgetPixel
Email: support@budgetpixel.com
If you have questions about how your data is processed, you can reach our privacy team at the email address above.
When you register and use our Service, you provide us with:
When you access the Service, we automatically collect:
bp_device_id) for fraud detection and multi-account prevention.We receive limited information from your OAuth provider (Google or Discord) when you sign in: your name, email address, and profile picture.
If you are in the EEA or UK, we process your personal data only when we have a valid legal basis. The bases we rely on are:
| Processing Activity | Legal Basis |
|---|---|
| Account creation and service delivery | Performance of contract (Art. 6(1)(b)) |
| Payment processing via Stripe | Performance of contract (Art. 6(1)(b)) |
| Storing and delivering generated content | Performance of contract (Art. 6(1)(b)) |
| Fraud detection (IP, device fingerprint) | Legitimate interest (Art. 6(1)(f)) |
| Content moderation and safety | Legitimate interest (Art. 6(1)(f)) |
| Analytics cookies (Google Analytics, Clarity) | Consent (Art. 6(1)(a)) |
| Marketing cookies (Meta Pixel, X Pixel, Google Ads) | Consent (Art. 6(1)(a)) |
| Email communications (welcome, billing, low credits) | Performance of contract / Legitimate interest |
| Interest-based content recommendations | Legitimate interest (Art. 6(1)(f)) |
| Using prompts to improve AI service quality | Legitimate interest (Art. 6(1)(f)) |
| Compliance with legal obligations | Legal obligation (Art. 6(1)(c)) |
Where we rely on legitimate interest, we have conducted a balancing test to ensure our interests do not override your fundamental rights. You can request details of this assessment by contacting us.
We use the information we collect for the following purposes:
We use cookies and similar technologies on our Service. When you first visit, a cookie consent banner lets you choose which categories to allow.
Required for the site to function. These cannot be disabled.
bp_device_id): Randomly generated identifier for fraud preventionbp_cookie_consent): Stores your cookie preferencesHelp us understand how visitors interact with the site.
Allow advertising platforms to measure campaign performance and attribution.
_fbc, _fbp, _gcl_aw, _rdt_cid, _twclid): Ad platform click identifiersYou can change your cookie preferences at any time by clearing your browser's local storage for budgetpixel.com, which will cause the consent banner to reappear on your next visit.
We share your information with the following categories of recipients:
Data is only shared with analytics and advertising partners if you consent through our cookie preferences. Images you publish to the community gallery, social posts, and blog posts are publicly visible.
BudgetPixel is based in the United States. Your personal data is stored and processed in the United States (AWS US East 1 region). If you are located in the EEA, UK, or another jurisdiction outside the US, your data is transferred to the United States when you use our Service.
For transfers of personal data from the EEA/UK to the United States, we rely on:
You can request a copy of the safeguards we use for international transfers by contacting us at support@budgetpixel.com.
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specific retention periods:
Depending on your location, you may have certain rights regarding your personal data under applicable privacy laws (including the GDPR for EEA/UK residents and the CCPA for California residents):
To exercise any of the above rights, email us at support@budgetpixel.com with your request. We will verify your identity and respond within 30 days (or the timeframe required by applicable law). We will not discriminate against you for exercising your rights.
California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell your personal information. To exercise your CCPA rights, contact us at the email above.
We use appropriate technical and organizational measures to protect your personal data, including encryption in transit (TLS), access controls, and secure cloud infrastructure. However, no method of electronic transmission or storage is 100% secure. If you discover a security vulnerability, please report it to support@budgetpixel.com.
Our Service is not intended for children under 16 years of age (or under 13 in jurisdictions where COPPA applies). We do not knowingly collect personal information from children under these ages. If we learn that we have collected personal data from a child under the applicable age threshold, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us at support@budgetpixel.com.
This section describes the data we collect and store specifically when you use the AI Companion (Ava) feature, and how it is retained and deleted. For general terms governing the Companion Service, see Section 18 of our Terms of Service.
When you create and use an Ava companion, we collect and store:
Companion data is used exclusively to: (a) operate the Companion Service for you (persona continuity, memory, media references); (b) enforce safety, content moderation, and abuse-prevention policies; (c) comply with applicable laws; and (d) monitor aggregate performance and cost of the underlying AI services. Companion chat content is not used to train third-party models. Companion chat content may be used in anonymized, aggregated form to improve our own service quality and safety systems.
Each companion's memory, chat history, and media are scoped to the specific (user, companion) pair. One companion does not share memory with another of your companions. No user can access, retrieve, or view the companion data of another user.
The Companion Service is a private conversational surface and users sometimes share sensitive topics. Our memory extractor assigns sensitivity tiers to memory records and applies stricter retrieval rules to memories flagged as sensitive. However, you should not share information you do not want stored — including medical history, mental-health crises, financial details, legal matters, or identifying information about third parties. The Companion Service is not a HIPAA-covered service, is not a licensed health-information service, and provides no professional confidentiality. If in doubt, do not share.
Companion chat history, memory records, and uploaded media are retained for as long as the companion exists on your account, except where removed earlier at your request or by our retention and decay processes. Low-salience or inactive memory records may be faded out or pruned by routine maintenance. When you delete a companion or reset its chat and memory, the corresponding chat history, memory records, semantic embeddings, and uploaded/generated media scoped to that companion are deleted from our primary data stores; residual backup copies are deleted on our standard backup-expiry schedule.
You have the following controls over companion data:
The Companion Service is restricted to users 18 years of age and older. We do not knowingly collect companion data from users under 18. If we learn or have reasonable grounds to believe that a companion account belongs to a user under 18, we will promptly (i) block that account's access to the Companion Service, (ii) delete the companion's chat history, memory records, semantic embeddings, and associated media from our primary data stores on an expedited basis, and (iii) where appropriate, refer the matter to account-level moderation. If you believe a user under 18 has accessed the Companion Service, please contact us at support@budgetpixel.com.
To operate the Companion Service we send portions of your conversations to third-party AI model providers for response generation and, in limited cases, safety moderation. We require those providers by contract not to use your conversational data to train their own public-facing AI models, except to the extent strictly necessary for transient request processing or safety analysis at the time of the request. Providers process data only for the duration necessary to generate a response or complete a safety check, and are bound by confidentiality and data-protection obligations consistent with this Privacy Policy.
When you reset a companion's chat and memory, or delete a companion or your account entirely, the affected chat history, memory records, semantic embeddings, and companion-scoped media are deleted from our primary data stores on an expedited basis. Residual copies in encrypted backups, disaster-recovery snapshots, and logs are purged on our standard backup-expiry schedule, which does not exceed sixty (60) days after the deletion event, except where longer retention is required by law (for example, to respond to a lawful legal hold or regulatory obligation).
We may update this privacy policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last Updated” date. For significant changes that affect how we process your data, we will make reasonable efforts to notify you via email or a prominent notice on our Service. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
If you have any questions about this privacy policy, your personal data, or wish to exercise your rights, please contact us:
Email: support@budgetpixel.com
If you are in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.